SEO stands for search engine optimisation, which is basically the process of getting free traffic to your website.
in this article i will explain what seo is and how it can benefit you.
All of the major search engines such as Google, Yahoo, Bing, DuckDuckGo all have results pages. That is when you make a search they show a list of results. each one of those results is known as an organic result. When you click on a link it doesn’t cost the user a penny compared to ppc that costs the user every time you click on one of their advertisements.
Search Engine Land came up with a great video which explains what seo is and how it can help your own site, this can be seen below.
From the video you can see that SEO is the process of optimising your website so that it can be found online. for example if a user is searching for baby car seats and that is something that you sell then you will want to optimise your website for that search term.
If your website is optimised correctly, you should then start showing up on the search engine results page for those keywords. This will result in your business getting more traffic and eventually more sales from your website.
Disadvantages of SEO are that it can be slow and there is a lot of competition out there, but the upside is if you can get your website to rank then you will be able to make money from your website if the keyword has commercial intent.
SEO is a big area with alot to learn, but if you learn about seo one step at a time then you will soon pick it up and be able to rank your own website. SEO can be difficult to learn in the begining but after a small learning curve you will soon know the basics so your site will improve in its rankings.
Hopefully this blog post was enough to explain what seo is and how it can help your website, if you want to learn more about seo be sure to keep coming back to this blog as i will post about it more often in the future.