My notes From the Heart of Business Toolkit by Mark Silver
Why does a business exist?
Answer: Because it helps a particular someone with a problem they are facing.
How to define your business?
Answer: Define your business by who you serve, and what they are struggling with.
For example answer: (I’m helping *these* people with *this* problem).
Another example: (I help _____________________who (struggle with, want, need, yearn for, are looking for).
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(I help _____________________who (struggle with, want, need, yearn for, are looking for)..
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I try to help people to find courage, emotions, joy. My method: using arts: music, photography - and as an important tool: philosophy and positive psychology …
I am so glad you made that comment as I have not narrowed mine down just yet.
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