Why does a Business exist?
My notes From the Heart of Business Toolkit by Mark Silver
Why does a business exist?
Answer: Because it helps a particular someone with a problem they are facing.
How to define your business?
Answer: Define your business by who you serve, and what they are struggling with.
For example answer: (I’m helping *these* people with *this* problem).
Another example: (I help _____________________who (struggle with, want, need, yearn for, are looking for).
Related Articles
- POST #46 Who is Mark Silver? (postadaychallenge2011.com)
- About Starting a Small Business (thinkup.waldenu.edu)
- Marketing America - is it an oasis for a down and out economy? (b2b-techcopy.net)
- Goals for a Strategic Business Plan (thinkup.waldenu.edu)
- Posted in: How to ♦ Link Exchange 2011 ♦ Mark Silver notes ♦ Random Blog 2011
- Tagged: Business, Business broker, Business Link, Business plan, Chess Media Group, Customer, Customer relationship management, Customer service, Entrepreneur, Entrepreneurship 101, IBM, Insurance, Marketing, postaday, Small business, Small Business Administration, Social media, Water Health International









(I help _____________________who (struggle with, want, need, yearn for, are looking for)..
+
I try to help people to find courage, emotions, joy. My method: using arts: music, photography - and as an important tool: philosophy and positive psychology …
I am so glad you made that comment as I have not narrowed mine down just yet.
http://www.heartofbusiness.com/about/
Mark Silver link or pingback