Why does a Business exist?

My notes From the Heart of Business Toolkit by Mark Silver

Why does a business exist?

Answer: Because it helps a particular someone with a problem they are facing.

How to define your business?

Answer: Define your business by who you serve, and what they are struggling with.

For example answer: (I’m helping *these* people with *this* problem).

Another example: (I help _____________________who (struggle with, want, need, yearn for, are looking for).

3 Comments

  1. (I help _____________________who (struggle with, want, need, yearn for, are looking for)..
    +
    I try to help people to find courage, emotions, joy. My method: using arts: music, photography - and as an important tool: philosophy and positive psychology …

    • I am so glad you made that comment as I have not narrowed mine down just yet.

  2. http://www.heartofbusiness.com/about/
    Mark Silver link or pingback

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